The NFT Sorare card platform has entered into a partnership with the Premier League. This 4-year collaboration will allow the French company to strengthen its visibility and reach a new audience.
Sorare signs with the Premier League
Sorare, the famous fantasy soccer game does not know the crisis and continues its conquest of the world. After its partnership with the NBA, Lionel Messi or Kylian Mbappé, the French unicorn has now signed a 4-year partnership with a new league and not just any league, the Premier League !
If this new collaboration may seem expected for some, it is however well thought out. This partnership will allow Sorare to reach a new audience in the most followed soccer championship in the world.
The English Premier League is watched in nearly 900 million homes across 188 different countries. The Premier League also has a massive presence on social media, with nearly a billion fans following it. Its huge popularity makes it an ideal choice for Sorare as an official NFT partner to boost its visibility.
“As soccer enthusiasts, we have dreamed of this partnership since the inception of our company. This is an important step for us as we continue our goal of creating a global sports community that appeals to fans.”
Nicolas Julia, co-founder of Sorare
This partnership between Sorare and the Premier League will allow the creation of NFT cards of the league’s players. Now fans of Manchester United, Liverpool, Chelsea, Arsenal or Manchester City will be able to collect cards of their favorite players. NFT holders will also be able to participate in competitions to win incredible rewards, such as autographed jerseys or tickets to matches.
For Richard Masters, the CEO of the Premier League, Sorare is the “ideal partner” to enable fans of the English league to turn to the web3.
Sorare, founded in 2018, combines the trends of NFT, gaming and virtual sports leagues to create a unique experience. With a record-breaking $680 million fundraising round last September, Sorare has proven its potential and its valuation has reached $4.3 billion. Investors are excited about Sorare’s vision for the future of virtual sports.
This new deal with the Premier League is a major event for the French company and a big step for the future.